Online bingo affiliate programs: Money made by referring bingo players

UK is by far the biggest home to online bingo with regular appearances on TV through sponsoring daytime TV. The demographic for the bingo player is seen as a female in her mid 50’s+ with the average bingo wager being a couple of pounds.

In reality the demographic for the bingo player is far greater than originally thought from university undergraduates to the grandma and grandpa’s getting involved. So the potential for making money online by simply referring bingo players through your website is very real. Lately there has been an emergence of several large portal sites emerging as leaders within the bingo industry. Bingo affiliates Bingoport.co.uk and whichbingo.com are just a few who have established themselves as the place to be if you are looking for a bingo room. However the reality of the fact is that there is plenty of room for more online portals to come online and fill the void for recruiting bingo players.

Unlike casino’s and poker rooms a huge element of online bingo is down to the community and word of mouth so these portals play a vital role when referring players as bingo players take word of mouth very seriously indeed.

A good bingo affiliate website will give the bingo user the following information;

1) Ability to review bingo rooms, as well as providing online reviews telling the bingo player the games available (75 and 90 ball) as well as jackpots that pertain to the bingo room.

2) Promote bingo bonuses should it be match-play, no deposit and larger bonuses such as 200% joining bonus as well as a generous reload bonus.

3) The jackpots available at the bingo room

4) Bingo news including local bingo news which affects the players

And above all a good bingo affiliate will make their website an online bingo community as the average bingo player is a fan of online communities and this needs to be illustrated in the bingo portal website.

Bingo Commissions

Bingo affiliates earn money through revenue share or CPA (cost per acquisition). The revenue share tends to be around 20-40% with most programs paying an average of 30%. The CPA is lower for bingo than poker rooms and tends to be around the £35 mark. Some bingo rooms do a hybrid deal where they will pay a set amount per new bingo players on top of a revenue share plan. It is best to go for a well known and respected bingo brand rather than a brand that offers very high commissions, as IMO it is best to make 30% of ten players at a respectable brand than 50% of one player at a none respected brand.

Ways to promote online bingo

You can promote online bingo on and offline and here are the most common methods used to promote online bingo using the online method;

1. Bingo portals
2. Online communities such as facebook
3. Pay per click search engines (be warned as this can be expensive)
4. Email blasts and newsletters
5. Word-of-mouth using specific links

Bingo Affiliate Programs

There are several good bingo affiliate programs available on the web. One of the best bingo affiliate programs is Bingo Reward.

Other ones using the same bingo software network of bet365bingo is Ladbrokes as well as Mecca.